Does my startup need animated explainer videos?


When people are launching startups, they are looking for all the marketing and promotional tools that they can use. Some of these tools are cheap while others are expensive. At the same time, some are more effective than the others and it seems that their cost is not related to the effectiveness.

In the recent period, we have witnessed an increased interest in animated explainer videos. In case you didn’t know, animated explainer videos are usually defined as relatively short videos that rely on animations to present the ways in which certain services or products can help users. Explainer videos have been around for many years, but animated explainer videos have reached their highest popularity just recently.

Most marketers agree that video content is the best way to get in touch with your audience. With explainer videos, you can use video content to explain how your products/services work and increase brand awareness too. Now that you know more about explainer videos, it’s time to analyze the reasons why your startup needs animated explainer videos.

They engage the audience

It takes two or sometimes just one minute to explain to the audience how a specific product works. People of all ages are fond of animations and they’ll be glad to spend a minute or two of their lives in case they are interested in some offer. Since these videos are concise, they will probably watch the video to the end. Of course, you must use interesting animations to keep their attention.


They are mobile friendly

It is very easy to watch animated explainer videos on a laptop, desktop computer, smartphone or tablet. So, viewers are often watching these videos while they are on the go. If you use live-action videos in high definition it will probably be more difficult for mobile users to load and watch the video. Animated explainer videos are not very large, and they can be uploaded, downloaded and streamed easily.

They are good for your social media profiles

Every serious business today is present on social media. You probably have a fan page for your startup on at least two platforms. But you must do something to make your page interesting in order to get social signals in the form of shares and likes. This is where you can use animated explainer videos. Social media users like to watch animated videos and they don’t hesitate to share them with their friends.

What’s behind the success of animated explainer videos?

Have you ever asked yourself – what’s behind the success of animated explainer videos? Why do viewers like them so much? Before we share the details, let us define animated explainer videos.

In order to understand these videos, we will show you what they don’t represent. They are not live action videos. This means that there are no real actors, stages, and sets in them. At the same time, they are not centered on computer screens. So, in their essence, animated explainer videos are part of a fictional world that is made by the producer. Their basic objective is to explain the mechanics behind certain product or service and attract people to buy these products.

If we take a closer look at the stats, we will notice that animated explainer videos are quite successful. This means that they are providing the results one might expect from them. There are many factors that contribute to their success, but we will focus on three crucial factors in this article.

First and foremost, thanks to animated explainer videos, creators can trigger the senses and feelings of viewers. Animations are rich mediums that are usually more powerful than other mediums simply because they are not limited to almost anything else than creativity. All it takes is to imagine something and turn it into an animation. The storytelling is much easier and more memorable when you use animations and people tend to remember animations because we are living beings that are fascinated by sight. Compare this to plain text and you’ll notice the difference.

The next thing that affects the positive results of animated explainer videos is their ability to get to the point quickly. There is absolutely no need to create very long videos with boring intros and ending scenes. The animations present in explainer videos usually contain all the important elements that the author wants to present to the audience. That’s why most of the animated explainer videos last one or two minutes.

Lastly, with a good animated explainer video, it’s simple to give sense to completely new things. Many innovative businesses have problems explaining their innovations to the audience. But, if they use a good animated explainer video with a professional script, they can summarize the things they want to present in no more than 300 words and animations that don’t last more than 120 seconds.

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